Hiring a publicist can be a game changer for your brand or business, but before you start your search for the right person or agency, there are a few things you need to have in place. Here are the three most important things you need before contacting a PR pro!
Clear understanding of your brand, business, or organization: Before hiring a publicist, you need to have a clear understanding of what your brand or business represents. This includes your mission statement, target audience, and unique selling points. The publicist can only effectively promote your brand or business if they have a deep understanding of it, and initially this information should come from you in the consultation.
A solid budget: Hiring a publicist can be expensive, so it’s important to have a real budget in place. Consider how much you’re willing to spend and what you expect to get in return. Be upfront with potential publicists about your budget so that they can tell you upfront what your budget will and will not allow. If you discover that you cannot afford to hire someone, there are resources, such as Write on Time! Prompt & Perfect Pitch Angles That Get Media Attention, that serve as a DIY guide.
Realistic expectations: Finally, it’s important to have realistic expectations about what a publicist can do for your brand or business. While a publicist can certainly help to increase your visibility and exposure, he or she cannot guarantee instant success or a certain number of sales by a certain time. Be open to their suggestions and trust their expertise, and understand that if you had all the answers, you would not be seeking their assistance!
With these things in place, you’ll be well on your way to finding the right team to help take your empire to the next level. Schedule a call with us today to get started!